Nutrition and Wellness Made Easy™
Our vision is to become America's most convenient health food store ... the place where nutrition, beauty, fitness, and wellness seekers discover the health solutions that they want to buy online. We view nutritional supplements as our core foundation. Yet as long we can offer superior service and help our customers build a healthy body, then expanding into other wellness categories is smart.
Our first responsibility is to our customers—to the mothers and fathers and all others who use our nutritional supplements. In supporting them, everything we do must be of the highest quality. They want solutions to maximize wellness, rather than respond to illness.
They want healthy foods and beverages, active-wear, green items, kitchen solutions, skin and hair care, spa services, fitness solutions, air and water purification, lighting, allergy solutions, sleep and “better back” solutions, contact lenses, oral care, pet health solutions, bodybuilding solutions, and so on.
The global wellness industry includes 8 core segments that we find attractive:
- Beauty & Anti-Aging
- Fitness & Mind-Body
- Healthy Eating, Nutrition and Weight Loss
- Preventative and Personalized Health
- Complementary and Alternative Health
- Wellness Tourism
- Workplace Wellness
We’ll expand into several of these categories, very selectively, for the benefit of our customers. There are almost 300 million active wellness consumers in the world's top 30 industrialized nations alone. And we will serve them with breakthrough:
- Health and Wellness Foods and Beverages
- Nutraceuticals for Healthy Living
- Anti-Aging Skin Care
- And more ...
We define our customers as being part of a community called Generation Ageless. They’re taking nutrients, eating better, and investigating solutions for vitality. Overall, Generation Ageless wants solutions that make them younger by achieving a healthier body and sharper mind. To them, health is an investment for a better life. And the rewards are invaluable.
Our ultimate purpose is to serve men, women and children by offering wellness solutions that help them become who they want to be—healthy, energetic and excited about life.